Adult coloring books have become increasingly popular in recent years, with millions of copies sold worldwide. But who is buying these books? In this blog post, we will explore the demographics of who purchases adult coloring books and why.
Demographics
According to a survey conducted by the American Art Therapy Association, the majority of adult coloring book buyers are women. In fact, 84% of respondents were women, while only 16% were men. Additionally, the survey found that the majority of buyers were between the ages of 18 and 29, with 30% falling into this age range. However, buyers of all ages were represented, with 26% falling between the ages of 30 and 44, 22% between the ages of 45 and 59, and 22% over the age of 60.
Another survey conducted by the market research firm NPD Group found similar results. The survey found that 70% of adult coloring book buyers were women, while only 30% were men. Additionally, the survey found that the majority of buyers were between the ages of 18 and 54, with 35% falling into this age range.
Why Are Women Buying Adult Coloring Books?
So why are women buying adult coloring books? One reason may be that women are more likely to experience stress and anxiety than men. According to the American Psychological Association, women are more likely to report experiencing physical and emotional symptoms of stress, such as headaches, fatigue, and changes in appetite. Additionally, women are more likely to report feeling overwhelmed or anxious than men. As a female owned enterprise, Tinge World is very focused on women's sense of well-being.
Adult coloring books have been shown to be an effective tool for reducing stress and anxiety. By providing a calming and meditative activity, coloring can help reduce the impact of stress on the body and mind. Additionally, coloring can provide a sense of accomplishment and satisfaction, which can help boost self-esteem and reduce feelings of anxiety.
Why Are Young Adults Buying Adult Coloring Books?
So why are young adults buying adult coloring books? One reason may be that young adults are more likely to be interested in mindfulness practices. According to a survey conducted by the Harris Poll, millennials are more likely than any other generation to practice mindfulness meditation. Additionally, young adults are more likely to report experiencing stress and anxiety than other age groups.
Adult coloring books have been shown to be a helpful tool for promoting mindfulness. By focusing on the present moment and engaging the senses, coloring can be a powerful way to promote mindfulness and reduce stress and anxiety.
Thoughts to Takeaway
The demographics of who purchases adult coloring books are largely women and young adults. Women may be more likely to purchase adult coloring books due to higher levels of stress and anxiety, while young adults may be more interested in mindfulness practices. However, Tinge World adult coloring books can be enjoyed by people of all ages and genders, and can be a helpful tool for reducing stress and promoting mindfulness.
Overall, adult coloring books have become a popular tool for reducing stress and promoting mindfulness. By engaging in a calming and meditative activity, you can improve your overall well-being and reduce feelings of anxiety and stress. So why not give Tinge World adult coloring books a try and see how they can benefit you?
Sources:
American Art Therapy Association. (2016). Adult coloring book survey results. Retrieved from https://arttherapy.org/wp-content/uploads/2017/01/Adult-Coloring-Book-Survey-Results.pdf
American Psychological Association. (2017). Stress in America: The state of our nation. Retrieved from https://www.apa.org/news/press/releases/stress/2016/stress-in-america.pdf
Harris Poll. (2016). The state of mindfulness in America. Retrieved from https://www.harrisinteractive.com/sites/default/files/harris_poll_2016_state_of_mindfulness_report.pdf
NPD Group. (2016). Coloring within the lines: U.S. adult coloring book buyers. Retrieved from https://www.npd.com/wps/portal/npd/us/news/press-releases/2016/coloring-within-the-lines-us-adult-coloring-book-buyers/
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