Coloring books have become a popular tool for relaxation and stress-relief, but they can also be a creative and effective way for businesses and organizations to connect with their audience. Nike, a global leader in athletic footwear and apparel, has used coloring books as a branding tool to promote their basketball products and engage with their customers. Tinge World assists business and groups with putting their brand into fun coloring books to promote their brand in innovative ways. This can be hugely successful as we can see the impact this branding outreach had for Nike. In this blog post, we will explore Nike's "Coloring the Court" coloring book, its benefits as a branding tool, and how it has helped Nike connect with their audience.
Nike's "Coloring the Court"
"Coloring the Court" is a coloring book released by Nike in 2019. The coloring book features illustrations of Nike's iconic sneakers and basketball courts, allowing customers to color and customize their own designs. The coloring book was available for download on Nike's website and was used as a promotional tool to promote their basketball products.
The coloring book was a hit with customers, providing a unique and engaging experience for basketball fans and sneaker enthusiasts. By offering a creative and interactive activity, Nike was able to increase engagement with their brand and promote their basketball products in a fun and memorable way.
Benefits of Using Coloring Books as a Branding Tool
Unique and Memorable Experience: Coloring books offer a unique and memorable experience for customers. They provide a creative and interactive way to engage with a brand, making it more likely that customers will remember and connect with the brand.
Cost-Effective Marketing: Coloring books can be a cost-effective marketing tool. They are relatively inexpensive to produce and can be distributed to a wide audience, making them a great way to reach new customers and promote a brand.
Increased Brand Awareness: Branded coloring books can help increase brand awareness. By featuring a brand's logo, message, and imagery, coloring books can help customers associate positive feelings with the brand and increase brand recognition.
Improved Customer Engagement: Coloring books can help improve customer engagement. By providing a fun and interactive activity, customers are more likely to spend time engaging with the brand and its message.
How Nike's "Coloring the Court" Helps Connect with Their Audience
Nike's "Coloring the Court" coloring book has helped the company connect with their audience in several ways:
Promotes Creativity: By offering customers the opportunity to design and color their own sneakers and basketball courts, Nike is promoting creativity and self-expression. This helps customers feel more connected to the brand and its products.
Engages Basketball Fans: By featuring illustrations of basketball courts and sneakers, Nike is engaging with basketball fans and enthusiasts. This helps to increase engagement with the brand and promote their basketball products.
Provides a Memorable Experience: By offering a unique and engaging activity, Nike is providing a memorable experience for customers. This helps to increase brand awareness and recognition, making it more likely that customers will remember and connect with the brand.
Coloring books can be a creative and effective way for businesses and organizations to connect with their audience. Nike's "Coloring the Court" coloring book is a great example of how coloring books can be used as a branding tool to promote products and engage with customers. By offering a unique and engaging experience, Nike was able to increase engagement with their brand and promote their basketball products in a fun and memorable way. Want to tap in on the creative side of your demographic? Contact Tinge World ( a.Tingeworld@gmail.com ) and find out how your brand can reach more people with a branded coloring book reach out.
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